We use a thermal dye printing method that actually dyes the color into the plastic, making it last a very long time before fading or rubbing off. Our printing method also adds a protective clear layer over the top of the finished ID, protecting it further from fading and discoloration caused by UV light. We provide a warranty and will replace your card if it fades or rubs off within 5 years, see our ToS page for more details. We also do not draw art for your badge but instead use the art you provide, this allows you to commission your favorite artist and use the picture on your ID instead of being limited to only one art style. Icons and Busts work really well for these but you can also crop something from a larger image if you wanted.